Prepare
Track the market early and understand the home’s position before launch day.
The strategy behind the result
The listing lasted four days.
The preparation took months.
For six to eight months before listing, we monitored Rhatigan Ridge sales, competing properties, and shifts in buyer behaviour. That gave us a clear, evidence-based view of the home’s market value.
We priced around that value to attract the widest pool of serious buyers without unnecessarily giving up price. Strong presentation and targeted marketing built momentum from day one.
Position
Price for attention while protecting the seller’s value and negotiating position.
Create momentum
Launch on Thursday, concentrate showing activity, and encourage decisive action.
Negotiate
Compare four strong offers and secure an excellent combination of price and terms.
“Every home is different. The common thread is a plan built well before the sign goes up.”